An expert take on steps to take before your crowdfunding campaign goes live.
Crowdfunding has revolutionized the art of investing and raising financial support for emerging startups. Thanks to the help of platforms such as Kickstarter and IndieGoGo, thousands of small businesses and entrepreneurs have been able to bring their ideas to the market. Despite its economic breakthroughs that have produced a more convenient method to commercial success, crowdfunding is no walk in the park. In fact, carrying out an effective crowdfunding campaign can be a very challenging endeavor. More campaigns failthan those that succeed. This does not mean that the startup is lacking creativity or their ideas are inadequate. Campaigns mostly fail due to lack of preparation. Below lists the most important steps to take prior to launching a crowdfunding campaign. Continue reading